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Local themed blogs – For example, LeftLion is great for local nightlife venues like bars, pubs, clubs and restaurants. Social media websites like Twitter, FourSquare, Facebook and YouTube. To find local citation opportunities, I would start by noting down the main general ones that come to mind when you think of local business directories. www.foliageandfaux.com All-natural skincare brand Burt’s Bees are master storytellers. Their #BringBackTheBees campaign saw them pledge to plant 5,000 bee-friendly wildflowers with the British Beekeepers Association for every limited edition lip balm purchased. Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business